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Final Project – NAMS

The National Addictions Management Services (NAMS) was established in 2008. The reason for NAMS establishment is to help meet the demands of people requiring treatment from different addiction problems. Their main clients were and still are gamblers. NAMS also includes the Specialist Outpatient Clinic C as its outpatient arm. There is also an inpatient Serenity Centre which provides residential detoxification and rehabilitation.

NAMS treats gambling, behavioral addictions  like gaming and also substance addiction such as drugs, alcohol and inhalants use. NAMS provide teams of psychiatrists, counsellors, psychologist and social workers to attend to the disorders of the addicts. Public education talks, individual and group therapy and training for health care.

Regional center of excellence in addictions management by 2012.

• Provide high quality, accessible and affordable care that is evidence-based and localised to suit our population.
• Educate the public on the prevention and treatment of addiction.
• Reduce stigma and barriers to seeking treatment.

• Ttreat patients and their families with respect, dignity and fairness.
• Treating the whole person in recovery, and not just the causes and after effects of the addiction.
• Any patient who desires to change can change with the proper support and resources.


The web presence of the site is very good. The website creator chose mainly green and orange as the theme. Green signifies the colour of nature which probably gives the passive feeling of going back to normal. The site is easy to navigate through. The content about NAMS and how the organization treats their patients. Contact details are present for when the public has queries and to arrange appointments. The ‘Helplines’ is a real attention-getter, the placement of a clear rectangular box near the top-right hand corner. It is available in every page because of consistency. The helplines are for those who dare not meet up with psychiatrists on their own. An online test is also available for the public to take. It determines where a person is for gambling and alcohol use. Other links available on the site provide more information to the public by linking the users to other sites relating to the different types of addictions. The most important thing to be a successful organization is to set a target purpose. An area which they do not lack because they provided their vision, mission and values in the ‘About NAMS’ section.

The last event was the naming of Adolescent Treatment Programme which was held on last December 2010. It just shows that the website is not updated frequently unless the events held were little.

The website is lacks interaction with the public as they provide only a feedback box.  They should try out using  social networking websites like facebook and twitter to get a stronger hold on the public. A massive amount of people uses these social networking sites. Through this medium, the passing of relevant information on addiction will be passed to adults, teenagers and children alike and it will create awareness amongst them.


I took a look at the ‘ Way2Hope Home – Help With Family And Life Problems‘ website. This site also informs users about the dangers of addiction. The link to the website is It goes through the different types of addiction much like NAMS website.

The web presence is very bad. Content of the site is pretty organised but is not pleasant to the eyes . The site is easy to navigate and information on different types of addictions are explained quite detailed. There is neither a helpline to call for the addicts that wish to nor is there any contact details. This site though, has forums unlike NAMS website. This is the way of communicating for the addicts who need help.

The website is definitely not up to date. If it was, the desgin of the site would have been updated as well. This is a global website, it is not only based on Singapore therefore, events are not held.

The site much like NAMS is lacking interaction with the public. It is not connected to social networking sites such as Facebook, Twitter and YouTube. The last blog post was during April 2010. Like NAMS, they should try to use the social media to get hold of the public to create awareness in them.


Collaboration is definitely possible between both websites. NAMS website combined with Way2Home’s forums, would lead to a much better website where patients can go to and discuss about how to control their addiction without actually using any money.


Literature Review


Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call.

As you would have guessed, getting a community to perform tasks voluntarily is not an easy task. The challenges faced for crowdsourcing are organized into four main categories that would ultimately determine whether the organizations efforts are either successful or a failure.

I chose this topic “4 Real Challenges to Crowdsourcing for Social Good” because I found it interesting on how non-profit organizations find ways to attract people. People nowadays are very particular on how they spend their time, and getting people to do it voluntarily is really and effective “skill” to have.

Pepsi Refresh is a website that had effectively crowdsourced their cause. Funding of great ideas given by the community for the community by Pepsi.


Throughout my research I found three actual main challenges as two of them can be grouped into one in effective crowdsourcing.

1) 1) Will the crowd care?

People have a certain mindset whereby they want to be rewarded for doing something. If they do not gain anything, it is a waste of time. Therefore, non-profit organizations have to come up with a certain prize, even though its not a lot, people would find it more worthwhile doing something that is beneficial to themselves as well as the community. Normally, non-profits are not able to give out huge cash prizes to make everyone participate so instead they motivate the people of the community with real meaning in their lives. For example :

Top idea in Pepsi Refresh, a successful crowdsourcing foundation

Non-profit organizations succeed in making the crowd care by finding out the community’s passion and then using that knowledge to get the community participate. These organizations also make their cause an interesting thing to take part in this example.


Pepsi Refresh Main web page banner

Events like these are what makes the organization’s cause interesting and thus attracting people which in end leads to effective crowdsourcing.

2)      Effective crowdsourcing requires time and structure

Crowdsourcing needs to have systems and structures that work, else valuable time would be wasted. If there is a lack of structure, you can expect to invest even more time. Organizations needs to create rules for the community to follow so as they could participate and engage in the cause. The rules are clearly stated so as the crowd should be able to direct themselves to the organization’s cause without any major problems. If they DO face problems the organization’s website is the place to ask for help and learn about the cause of the organization.

3)      Enforcing the rules

The problem about structures, systems and rules are that not everyone follows them. The organization’s community management team has to ensure that the community is following the rules that were set up. The management team often has to enforce and build new rules for new problems that occur.

For example:

“Pepsi Refresh needed to adjust its official rules in June to address fraudulent voting that was taking place. And now, the project management team continuously monitors the community to ensure that the current rules are being met, quality levels are up to par, and votes are indeed authentic.”

An excerpt taken from

Crowdsourcing is not easy task. If the problems were identified before beginning any crowdsourcing, no hard work is wasted.

Those are the three main points.


“So what exactly is crowdsourcing?

Crowdsourcing is an online, distributed problem solving and production model. Crowdsourcing blends open innovation concepts with top-down, traditional management structures so that crowdsourcing organizations can effectively tap the collective intelligence of online communities for specific purposes. Wikis and open source software production are not considered crowdsourcing because there is no sponsoring organization at the top directing the labor of individuals in the online community. And when an organization outsources work to another person–even if that work is digital or technology-focused–that is not considered crowdsourcing either because there is no open opportunity for others to try their hands at that task.

Crowdsourcing works when an organization has a problem to solve or a product to design, and the organization opens that challenge up to an online community with specific solution parameters. Then, individuals in the online community work toward solving the problem or designing the product, and the sponsoring organization eventually takes ownership of the ideas and puts them to use, whether that means making a profit off of the ideas or applying those ideas to the public good, and ownership does not necessarily mean owning the intellectual property in a traditional legal sense.”

An excerpt from Daren C. Brabham’s blog

Mashable is a pretty reliable website when I compare it to dbraham’s blog.


Crowdsourcing is a media trend that has effected they way to attract people to participate in one’s cause. It impacted our society today because previously this crowdsourcing method could not have been done without the use of computers and new trends

Crowdsourcing has its strengths and its own weaknesses. It’s strength are once the community have been attracted, they would spread the word and get even more people to join. The negative thing about crowdsourcing is that it is harder to attract people, there are better ways to attract people using adverts, posters and more, but they all require money which non-profit organizations cannot afford.


Lab 2 – Visual Depiction

The tag words:

flickr blog email search videos online-marketing slideshare twitter skype friends blogger friends audio fans widgets bookmarking microblogging youtube public social digital internet news press new media relations online multimedia weblog corporate newsroom plugins website recommendation participation usability joy-of-use design microformats modularity css mobility convergence browser design TV open source tumblr facebook technology web programming file sharing


Hello world, my name is muzakir, I am from TP-IMI, wooow.
I am a male, surprising ey?